机读格式显示(MARC)

• 000 01090nam0 2200265 450

• 001 0000310978

• 005 20120919101300.0

• 010 __ |a 978-7-5141-1034-0 |d CNY38.00

• 100 __ |a 20120317d2012 em y0chiy50 ea

• 101 1_ |a chi |c eng

• 102 __ |a CN |b 110000

• 105 __ |a y z 000yy

• 106 __ |a r

• 200 1_ |a 顾客都是不理性的 |9 gu ke dou shi bu li xing de |d All customers are irrational, understanding what they think, what they feel, and what keeps them coming back |f (美)威廉姆·J·卡西克著 |g 雷玮译 |z eng

• 210 __ |a 北京 |c 经济科学出版社 |d 2012

• 215 __ |a 189页 |d 24cm

• 330 __ |a 本书介绍了非理性顾客经济学及力学、维系非理性顾客的战略战术，引领读者走进顾客的大脑，并为读者如何理解顾客喜爱的产品和服务描绘了一幅蓝图。

• 510 1_ |a All customers are irrational |e understanding what they think, what they feel, and what keeps them coming back |z eng

• 606 0_ |a 商业心理学

• 690 __ |a F713.55 |v 5

• 690 __ |a F713.55 |v 4

• 701 _0 |c (美) |a 卡西克 |9 ka xi ke |c (Cusick, William J.) |4 著

• 702 _0 |a 雷玮 |9 lei wei |4 译

• 801 _0 |a CN |b 91MARC |c 20120317

• 905 __ |a ZPHC |d F713.55/100