机读格式显示(MARC)
- 000 00766nam 2200253 4500
- 008 040628s1996 njuao fr 001 0 eng u
- 020 __ |a 0-13-190208-3 |c 16
- 092 __ |a CN |b QS-0501-092
- 100 1_ |a Kotler, Philip.
- 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong.
- 260 __ |a Upper Saddle River, NJ : |b Prentice Hall, |c c1996.
- 300 __ |a xviii, 712, [47] p. : |b col. ill., pjotos (some col.) ; |c 28 cm.
- 500 __ |a A gift of the Asia Bridge.
- 504 __ |a Includes bibliographical references and index.
- 700 1_ |a Armstrong, Gary.