机读格式显示(MARC)
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- 010 __ |a 7-5058-0226-7 |d CNY2.10
- 035 __ |a (A100000NLC)000521131
- 049 __ |a A100000NLC |b UCS01000520837 |c 000521131 |d NLC01
- 100 __ |a 20021005d1989 em y0chiy50 ea
- 200 1_ |a 广告业巨子奥格尔维经营手记 |A Guang Gao Ye Ju Zi Ao Ge Er Wei Jing Ying Shou Ji |9 guang gao ye ju zi ao ge er wei jing ying shou ji |b 专著 |f (美)拉裴尔森(Raphaelson,J.)编 |g 石涛译
- 210 __ |a 北京 |c 经济科学出版社 |d 1989.8
- 300 __ |a 书名原文:The unpublished David Ogilvy
- 517 1_ |a The unpublished David ogilvy
- 606 0_ |a 广告 |A Guang Gao |x 经营 |x 经验 |y 美国
- 701 _1 |c (美) |a 拉裴尔森 |A La Pei Er Sen |9 la pei er sen |c (Raphaelson, Joel) |4 编
- 702 _0 |a 石涛 |A Shi Tao |9 shi tao |4 译
- 801 _0 |a CN |b ZPHC |c 20190227