机读格式显示(MARC)

• 000 00827nam a2200241 i 4500

• 001 0001451395

• 005 20241011093800.0

• 008 220111s2020 maua b 001 0 eng d

• 020 __ |a 9780357671306 |q paperback

• 040 __ |a ZTJCKTS |b eng |c ZTJCKTS |e rda

• 090 __ |a F719.0/M1

• 093 __ |a F719.0 |2 5

• 100 1_ |a Hoffman, K. Douglas, |e author.

• 245 10 |a Services marketing : |b concepts, strategies, & cases / |c K. Douglas Hoffman, John E.G. Bateson.

• 250 __ |a Fifth edition.

• 264 _1 |a Boston, MA : |b Cengage Learning, |c 2020.

• 300 __ |a xv, 458 pages : |b illustrations ; |c 26 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Service industries |x Marketing.

• 700 1_ |a Bateson, John E. G., |e author.