机读格式显示(MARC)

• 000 02459cam a2200373 i 4500

• 001 0001451391

• 003 OCoLC

• 005 20241011094000.0

• 008 220823s2023 nyua b 000 0 eng

• 010 __ |a 2022040743

• 020 __ |a 9780190936587 |q (hardback)

• 020 __ |a 0190936584

• 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCO

• 042 __ |a pcc

• 050 00 |a TP370 |b .S35 2023

• 082 00 |a 664 |2 23/eng/20220923

• 090 __ |a TS201.1/M1

• 093 __ |a TS201.1 |2 5

• 245 04 |a The science and craft of artisanal food / |c edited by Michael H. Tunick and Andrew L. Waterhouse.

• 264 _1 |a New York, NY, United States of America : |b Oxford University Press, |c [2023]

• 300 __ |a viii, 209 pages : |b illustrations ; |c 22 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references.

• 505 0_ |a Marketing artisanal products -- Beer : artfully scientific on every level -- Artist winemaker -- Artisanal chocolate -- Artisanal coffee -- Artisanal cheese -- The chemistry and flavor of artisanal honey -- Industrial and artisanal olive oil -- Artisanal fruits and vegetables.

• 520 __ |a "The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"-- |c Provided by publisher.

• 650 _0 |a Food science.

• 650 _0 |a Food industry and trade.

• 650 _0 |a Small business.

• 650 _0 |a Artisans.

• 700 1_ |a Tunick, Michael, |e editor.

• 700 1_ |a Waterhouse, Andrew Leo, |e editor.

• 776 08 |i Online version: |t Science and craft of artisanal food |d New York, NY, United States of America : Oxford University Press, 2023 |z 9780190936594 |w (DLC) 2022040744