机读格式显示(MARC)
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- 010 __ |a 7-80073-959-7 |d 59
- 092 __ |a CN |b 040421-Z-014
- 100 __ |a 19980227d2003 ekmy0chiy0121 ea
- 200 1_ |a 整合营销沟通 |A Zheng He Ying Xiao Gou Tong |f (美)辛普著 |g 熊应翔译
- 210 __ |a 北京 |c 中信出版社 |d 2003
- 215 __ |a 638页 |c 图 |d 26cm
- 510 1_ |a Advertising,Promotion,and Supplemental Aspects of Integrated Marketing Communications |z eng
- 701 _1 |a (美)辛普 |A Mei Xin Pu |b Terence A. Shimp |4 著
- 702 _0 |a 熊应翔 |A Xiong Ying Xiang |4 译
- 801 _0 |a CN |b ZPHC |c 20040422
- 905 __ |a ZPHC |d F713.50/72