MARC状态：审校 文献类型：西文图书 浏览次数：4
- 题名/责任者:
- Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.
- 版本说明:
- Fifth edition.
- 出版发行项:
- Boston, MA : Cengage Learning, 2020.
- ISBN:
- 9780357671306
- 载体形态项:
- xv, 458 pages : illustrations ; 26 cm
- 个人责任者:
- Hoffman, K. Douglas, author.
- 附加个人名称:
- Bateson, John E. G., author.
- 论题主题:
- Service industries-Marketing.
- 中图法分类号:
- F719.0
- 书目附注:
- Includes bibliographical references and index.
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