MARC状态：审校 文献类型：西文图书 浏览次数：4
- 题名/责任者:
- Global marketing : strategy, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.
- 版本说明:
- 3rd ed.
- 出版发行项:
- New York : Routledge, 2021, c2021.
- ISBN:
- 9780367196097 (paperback)
- ISBN:
- 9780367196080 (handback)
- 载体形态项:
- xxvi, 639 p. : ill. ; 26 cm.
- 个人责任者:
- Alon, Ilan.
- 附加个人名称:
- Jaffe, Eugene D.
- 附加个人名称:
- Prange, Christiane.
- 附加个人名称:
- Vianelli, Donata.
- 论题主题:
- Export marketing.
- 论题主题:
- Export marketing-Case studies.
- 论题主题:
- International marketing-Teaching material.
- 中图法分类号:
- F740.2-43
- 书目附注:
- Includes bibliographical references and index.
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