MARC状态：审校 文献类型：西文图书 浏览次数：17
- 题名/责任者:
- Principles of marketing / Philip Kotler, Gary Armstrong.
- 版本说明:
- 7th ed.
- 出版发行项:
- Upper Saddle River, NJ : Prentice Hall, c1996.
- ISBN:
- 0-13-190208-3
- 载体形态项:
- xviii, 712, [47] p. : col. ill., pjotos (some col.) ; 28 cm.
- 个人责任者:
- Kotler, Philip.
- 附加个人名称:
- Armstrong, Gary.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- A gift of the Asia Bridge.
- 书目附注:
- Includes bibliographical references and index.
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